![]() “The present study shows for the first time that if help-seeking and recovery from severe crisis is prominently featured in the media, this can have a positive effect of increasing help-seeking and reducing suicide,” he said.Īlthough the study did have limitations – it could only show an association, not a direct cause and effect – it is a “really positive example of social modeling,” Pitman told CNN. The Werther effect can be “minimized by not reporting on a suicide method, not giving simplified reasons for suicide, and adding the Lifeline number to any report,” he added.īut research had not explored whether highly promoted celebrity messages about battling suicidal feelings successfully could have a positive effect, Niederkrotenthaler said.ĬBT: A way to reshape your negative thinking and reduce stress In one study, Niederkrotenthaler said, “we found that such reports were associated with an average 13% increase in suicides in the month after the reporting. Recent studies by Niederkrotenthaler found reporting by the media about suicides by celebrities did impact suicides rates immediately after their deaths. A spate of suicides was said to follow in areas where the book was published, causing it to be banned in several European countries. This “copycat” syndrome gets its name from Johann Wolfgang von Goethe’s 1774 book “The Sorrows of Young Werther,” in which young Werther takes his life when he cannot have the woman he loves. For more tips and warning signs, click here.
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